In the past several years, the creator economy for student-athletes exploded. A turning point came in July 2021 when the National Collegiate Athletic Association (NCAA) officially made it legal for athletes to profit from their Name, Image, and Likeness (NIL). NIL rights refer to the way athletes can receive compensation and involve brands leveraging an … Read more
Linktree announced it is launching a number of new features to help content creators diversify their income streams and deliver more engagement for fans. As of Jan. 31, 2023, the platform will now include an in-house Buy Me a Gift tool—harkening back to donation and membership tool Buy Me a Coffee—and new integrations with Send … Read more
From July 1-3, digital media company Rooster Teeth’s “RTX” convention, the 10th of its kind, kicked off in downtown Austin to connect creators and fans of its gaming, podcasting, and animation series. In a wonderfully nerdy environment, niche communities geeked out over new partnership announcements, game demos, merch drops, episode releases, and one-on-one celebrity encounters … Read more
We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers. Last week, Spring—a creator commerce and print-on-demand merch company, formerly known as Teespring—announced that former Meta vice president of commerce partnerships, Annelies Jansen, will be joining Spring as … Read more
We’re reaching out to leaders on the business side of the creator economy to get their insight for creators looking to launch and develop their careers. This week, we spoke to Brendon McNerney, an ex-Vine star and the CEO and founder of Clash, a new short-form video platform with exclusive fan-creator interactions and a form … Read more