Announced in mid-July, PlayStation Stars is a loyalty program created by Sony for PlayStation users, rewarding them for logging more hours and completing certain “campaigns and activities.”
“Our ‘Monthly Check-In’ campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone,” VP of Network Advertising Grace Chen wrote.
Source: https://www.distractify.com/p/what-is-playstation-stars