According to History.com, American presidents since 1976 have designated February as Black History Month and have endorsed a theme. 

For 2021, the theme of Black History Month is “Black Family: Representation, Identity, and Diversity” chosen by the Association for the Study of African American Life and History (ASALH).  

“Its representation, identity, and diversity have been reverenced, stereotyped, and vilified from the period of enslavement to our own time,” ASALH said in a statement, adding, “While the role of the Black family has been described by some as a microcosm of the entire race, its complexity as the ‘foundation’ of African American life and history can be seen in numerous debates over how to represent its meaning and typicality from a historical perspective…”