What Does Paid Partnership Mean on TikTok? Explaining the Label

This program allows for two-way interactions between creators and brands. Advertisers launch branded campaigns and encourage creators to take part in them, and develop a brief explaining what the campaign involves. Then, creators can decide which campaigns they want to be a part of, and begin creating content accordingly. If a creator’s video is selected, the creator will receive a cash payment as well as a boost in traffic.