What Does Paid Partnership Mean on TikTok? Explaining the Label

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This program allows for two-way interactions between creators and brands. Advertisers launch branded campaigns and encourage creators to take part in them, and develop a brief explaining what the campaign involves. Then, creators can decide which campaigns they want to be a part of, and begin creating content accordingly. If a creator’s video is selected, the creator will receive a cash payment as well as a boost in traffic.

Source: https://www.distractify.com/p/what-does-paid-partnership-mean-on-tiktok

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