Adele talks about becoming a meme during the #SuperBowl:
“It’s hard work being a constant meme…I was saying, she’s gonna be fine. She’s gonna have some weed and be fine. But clearly she couldn’t have any weed because SHE WAS PREGNANT!”
Source: https://www.buzzfeed.com/larryfitzmaurice/adele-super-bowl-rihanna-lip-reading