Struggle is at the heart of passion. No matter how many setbacks you face, if you’re fighting for something that is the essence of who you are as a person, nothing can keep you down. What separates those who do and those who don’t is an unwillingness to fail, that’s the spirit that fuels the ethos of premium tequila brand Tres Generaciones. This is why, in celebration of the brand’s, 50th anniversary Tres Generaciones is launching Familia Tres — a talent collective that pulls together the most renowned musicians and cutting-edge creatives in an effort to share their art and tell their life stories.
Through exclusive interviews, profiles, and VIP experiences — hosted on a new online content hub dubbed, GENERACIONES — fans of the Familia Tres roster will be able to deep dive into the lives and stories of their favorite artists and discover brand new ones. And since this is Tres Generaciones we’re talking about, you’d better believe that means you’re also going to pick up some delicious cocktail recipes in the process.
To help mark the 50th anniversary and celebrate the Familia Tres collective, Tres Generaciones is putting out a limited edition magazine that will exist both physically and digitally (on the GENERACIONES platform) that highlight the many creatives of Tres Generaciones. The full roster includes the Grammy-nominated songwriter, singer, and producer Victoria Monet, who serves as the magazines cover star, photographer Shaniqwa Jarvis, Serena Williams, Afro-Mexican singer Immasoul, fashion stylist Terrell Jones, DJ and photographer Cory Townes, Brown Bag host Larry Peniche, and music industry veteran Sam Selolwanem — all tastemakers, trendsetters, and visionaries that truly embody the Tres Generations spirit.
To celebrate the launch of Familia Tres and the brand’s 50 years of excellence, Tres Generaciones is kicking things off with a huge star-studded launch party in Los Angeles with exclusive artist performances, tastings, and a first look into the debut issue. To learn more about Familia Tres and all the exciting events surrounding the collective and the brand’s 50th anniversary be sure to click here.
Source: https://uproxx.com/style/tres-generaciones-familia-tres-launch/