TikTok Beauty Obsessions You Can Get At Walmart, Surprisingly

E.l.f. Cosmetics’ Halo Glow Liquid Filter, which seems to be formulated and used in much the same way as the more expensive Charlotte Tilbury Flawless Filter, costs less than $15 and currently has TikTok aflutter. Meant to be worn alone or underneath makeup to help create a radiant base, this product is not a foundation, a primer or a highlighter. Instead, it’s a little bit of all three. Its hybrid and sheer-coverage formulation uses a blend of fine powders to help soften fine lines and imperfections, creating that soft-focus skin look. Available in eight flexible shades, it also contains squalane and hyaluronic acid, two ingredients known to keep skin hydrated.

Promising review: “I’m obsessed with E.l.f. period but the halo glow is just wonderful. It is everything that say it is. It’s so smooth on my skin. I see why it sells out so quickly lol. Thank you E.l.f.” —Susan25

Price: $14 (available in eight shades)