How McDonald’s successfully turned us all into brand ambassadors: The Grimace Shake pushes the limits of branded virality

In the early 2000s, virality concentrated on one or two breakout apps — like Facebook and Myspace. Now, things are more compartmentalized and niche. Tens of millions of Gen Zers might blow up a video on TikTok. At the same time, those topics remain a complete mystery to their Twitter and Facebook obsessive aunts and … Read more

The virality of the Titanic sub incident is teaching everyone about the depth of the ocean

Analysis The missing Titan submersible holding five people has captured the attention of the internet all week. It was set to embark on a tour of the Titanic wreckage 12,500 feet deep in the North Atlantic Ocean. But the submersible lost communication with its ship on the surface less than two hours into the planned … Read more

The virality of Inside AirBnB’s maps highlight the company’s massive impact on housing shortages

Rent prices are skyrocketing. There’s an estimated shortage of 7 million affordable housing units for low-income renters. Thousands of people in areas with scarce renter protections have been left vulnerable to sudden evictions. And inflation is making everything even more expensive. America is facing a severe housing affordability crisis. And AirBnB is not helping. In … Read more