How McDonald’s successfully turned us all into brand ambassadors: The Grimace Shake pushes the limits of branded virality
In the early 2000s, virality concentrated on one or two breakout apps — like Facebook and Myspace. Now, things are more compartmentalized and niche. Tens of millions of Gen Zers might blow up a video on TikTok. At the same time, those topics remain a complete mystery to their Twitter and Facebook obsessive aunts and … Read more