HYBE, BTS’ Management Company, Reaches A New Ten-Year Deal With Universal Music Group To Help Further Its Artists

Getty Image HYBE, the company behind BTS, NewJeans, and other K-pop groups, has now reached a 10-year deal with Universal Music Group, according to Variety. This partnership will provide HYBE’s artists with resources through the label’s “leading global network.” Meanwhile, UMG will utilize HYBE’s Weverse social media platform to further promote their own artists. In …