What the Sophia Rosing case reveals about racism and the viral economy of Black trauma

Analysis  This article contains descriptions of racial violence.  In a culture contending with hyper-visible incidents of racism—like leaked footage in November 2022 of influencer Sophia Rosing using racial slurs—it is essential for creators to unpack how virality around an incident of hate is profitable for social media platforms, like TikTok or Twitter, and how the …