‘Marketing goes wild in 2023’: Electricity company sends peel-and-sniff mailer that smells like gas
An electricity company sent customers a peel-and-sniff mailer that smells like natural gas. In a TikTok posted last week, Marissa Meizz shows “the most unhinged piece of mail” she says she’s ever received: A postcard from her electricity company, ConEdison, that includes the smell of natural gas on it in order to familiarize customers with … Read more