Sorry, But Bruce Willis Didn’t Actually Sell His Likeness To A Deepfake Company

Getty Image Last week, a strange story was reported: Bruce Willis had allegedly sold his likeness to Deepcake, a company that creates those meddlesome things called deepfakes. As such, it was reported, the beloved actor — or a “digital twin” of him, at least — could live on in perpetuity, used for movies and TV …