24-year-old CEO Griffin Haddrill helps songs by Lil Nas X, Justin Bieber, and the Bee Gees blow up on TikTok

In a 2021 TikTok study, 75% of users reported that they discover new artists through the app. But not only is TikTok used to promote new music, it also brings classic hits back to virality—we all remember the nationwide renaissance enjoyed by the likes of Fleetwood Mac’s “Dreams.” In fact, more than 80% of users …