What Happened to FUBU? Inside the Iconic Hip-Hop Brand

Source: Getty Images Diddy and LL Cool J wearing FUBU at an event alongside Kim Fields in 2000 FUBU, created by Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown, was the biggest brand in hip-hop culture. What happened? We’ve got the answers. Every generation has the “it” brand you must have in your …