‘I used the Target app to compare prices’: Dollar Tree shopper finds e.l.f., AirWick, Vaseline products for $1.25

A Dollar Tree shopper found, in a recent excursion, that the store looked a lot like Target, offering similar brand names and being a more pleasant experience than one might expect. The video comes courtesy of creator Rachel (@rachelxburrows), getting more than 2 million views in just a single day since putting the video up …

‘This stereotype needs to stop!’: Walmart shopper notices that e.l.f. Cosmetics products are locked up depending on foundation shade

An interesting—and some may say disturbing trend—has emerged of security devices being put on makeup at major retailers. Not only are the security devices in place, but customers have posted videos of the devices only being on darker shades of makeup, stirring up criticism. Past videos have shown this involving Maybelline makeup sold at Walmart, …

‘I either don’t buy it or I yank the loop off’: Walmart worker locks up e.l.f. items in beauty section

Recently, many retailers have been coming under fire for locking up their products behind glass. While this practice may deter shoplifters, it can also create an unpleasant experience for shoppers. Earlier this year, a Walmart customer sparked discussion after claiming that a single shopping trip required her to do three different transactions. Another Walmart customer …