Are Less Satisfying Foods More Addictive? One Woman Shares “The Dorito Theory” And Many Are In Agreement

Have you ever been sitting in front of the TV snacking on something, and soon realize you’ve eaten an entire box of cheez-its, and somehow are still hungry? But if you eat, say, a hearty pork chop or chicken breast, you find yourself becoming full, and more importantly satisfied! Well according to one TikToker, this … Read more

‘One thing I can’t stop thinking about’: Woman believes she’s discovered the ‘Dorito Theory.’ Is she onto something?

A woman recently went viral for explaining a theory behind why people doom scroll for hours or binge junk food. She’s calling it the Dorito Theory, and it captures why we engage with products that leave their users unsatisfied. TikToker Celeste Aria (@celeste.aria_) gained over 709,000 views when she philosophically broke down why people may … Read more

‘That’s not really five! More like two and a half!’: Customer opens Dorito bag. There’s only 5 pieces inside

For anyone who wants to make a case for shrinkflation, consider the experience of a dissatisfied Doritos fan.  In a now-viral video, Avery (@someguynameavery) showed himself opening a bag of Doritos that contained a measly five chips. As of Wednesday afternoon, his video had over 39,100 views.  Avery’s video started off with him silently opening … Read more