Snoop Dogg Shares the Blueprint to His Successful Business Ventures (EXCLUSIVE)

If there’s one thing we know about Snoop Dogg, it’s that the rapper will forever have his mind on his money and his money on his mind. The world first heard this ground-breaking mantra in 1993 when Snoop released his debut album — Doggystyle. And three decades later, it’s still a Doggy Dogg world.

While Snoop is still in the business of making hits, he has also secured many a bag through his various business ventures. His extensive portfolio includes partnerships with billion-dollar companies like Petco, Corona, and most recently, GrubHub.

In an exclusive interview with Distractify, the multitalented mogul shared the secret to his massive success. Plus, Snoop shared his number one non-negotiable in business.

When it comes down to penning a business deal, there are two very important things that Snoop Dogg takes into consideration. “They the same word but they spelled different,” he told us, building up the anticipation. “The word is funds. It has to be fun to make a whole lot of funds.”

“Fun funds,” the rapper quipped — hence why writing the jingle for GrubHub’s #DidSomebodySay sweepstakes came so naturally to him. “We want to make our s–t like feel like the way I feel — like authentic and real,” Snoop said.

“And that’s why I chose to associate with this brand because they gave me the ability to be me and not try to conform me into being a marketing or branding guy, but be Snoop Dogg marketing and branding your product.”

That said, Snoop can very quickly lose interest in a venture if he loses interest in a venture — get it? For the people in the back, that means if the dollars don’t add up, the deal doesn’t make sense to the rapper.

Snoop knows his worth and adds tax, which is why he brings home the big bucks. And one thing that’s not negotiable is his exclusivity.

“I ain’t exclusive to nobody but me,” he shared. “Now if I’m exclusive to you, believe me, you [are going to give] me a motherf–king bag or piece of the company.”

The venture capitalist added: “That’s just always been my rule. Because I feel like you own me now — if I got to be exclusive to you, then you own me. So if you’re going to own me, I need to own a piece of this.”

While Snoop could have blown his fortune on money, cars, clothes, and well … you know, he took a different route and invested in himself. “I’m a different kind of rapper. I need the money now and the money on the back end,” Snoop said.

According to him, his delve into entrepreneurship was inspired by celebrity-turned-CEOs like Kevin Hart and Shaquille O’Neal.

“They do what I do, but they do it in they own special way,” he said of the stars. “And I know for a fact that they get ownership and equity in a lot of plays that they do. And that showed me what I needed to do and not just be a rapper, but be a businessman.”