Simon Says Buy These 30 Products Reviewers Over 50 Love

I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I snagged a bottle and was gobsmacked at how much softer my hair was — this stuff truly does what it says it will do. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. 

Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn’t taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate, and then you can style your hair (or just let it air dry like I do). 

I’ve found that my hair is softest the next day, so don’t be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey, but a little goes a long way. The 50 mL tube lasts a few months, and eventually, K18 can become a maintenance product, so you won’t need to use it every time you wash your hair.

Promising review: “I am extremely pleased with this product. As an African-American woman in her 60s, healthy hair is important. After one four-minute process, I could immediately see and feel the difference.” —influencer2021

Get it from Amazon and Sephora for $29+ (available in two sizes).