MoviePass originally shut down a couple years after it drastically lowered its prices in a seemingly “too-good-to-be-true” business model, as The Verge described it.
What happened exactly? Well, it seemed that the creators were banking on customers not actually using the service regularly — “like gyms, which use no-show subscribers to financially offset their heavy users,” as The Verge notes.
But instead, MoviePass subscribers frequently used the service as much as possible –– which caused the company to eventually go bankrupt.
Source: https://www.distractify.com/p/how-much-is-moviepass