Hi Maps on the Web team,
In today’s internet age, everyone’s a critic.
Received top-notch customer service with a luxury retailer? Post an Instagram story. Had a bad experience with an Uber ride? Tweet about it.
So what are the most loved and hated brands across the world?
In a new study, Merchant Machine determined how every country feels about its local brands. The team used an AI sentiment analysis tool to evaluate Tweets containing brand names and measured the levels of positivity and negativity: https://merchantmachine.co.uk/loved-and-hated-brands/
Take a look at the most loved and hated brands across in every country:
Some key findings from the study include:
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Burberry is the UK’s most loved brand, and Shell is its most hated.
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Tiffany & Co. is the most loved brand in the U.S.
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Fox has an 88% negativity rating in the U.S., making it the most hated brand in the world.
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Jewellery brand Mouawad has a 98% positivity rating in the United Arab Emirates, making it the most loved local brand in the world.
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You can also see which brands made the top 10 list in the U.S. and UK.
Do you think your readers will find this interesting?
If the answer is yes, you can find the press kit, with more information on the study and images in HD here: https://www.dropbox.com/t/q1apxrEsOcxrNzSp
Best,