32 Well-Designed Products You’ll Wish You Thought Of

Alleyoop is a woman-owned small business that creates compact beauty products that typically have several functions.

My former colleague Jasmin Sandal loves the Pen Pal: “I didn’t realize I’d ever use a makeup product in my 20s that had the ability to transport me back to something I used in sixth grade, but here we are; and here I am using a multitool pen…for my face. After using all of the functions (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who LOVES makeup but was applying as little as humanly possible during lockdown, I think it’s a great tool for anyone looking to streamline their routine. It’s ideal to use for touchups come the end of the workday, or a subtle, minimalist way to apply makeup in the a.m. The brow pencil is particularly soft and pigmented, and filled in my eyebrows quickly. I just adore the ease of application of each product, and appreciate the universal, does-it-all-for-you concept. Plus, it saves me so much room in my already overflowing makeup bag!“

Promising review: “I love it! Great for when I have to go out and don’t have a lot of room in my purse. I hate having to drag around a huge makeup bag in my purse that takes up 90% of its space! And I love the mauve shades!” —Jessica Spano

Get it from Amazon for $25 (available in three shades).