25 Target Products For People In Their 30s

Y’all, this concealer. THIS. CONCEALER. My late-30s self cannot get enough of this concealer. The kicker? This was an emergency-ish purchase for me — something I picked up at a time when I had a sudden and immediate need for concealer, but did not have a lot of options as to what that concealer actually was. It is now, hands down, my favorite concealer.

Pro tip: A little goes a long way, so dot it on sparingly and blend it out with a finger; you can always add more if you want. Also, heads up that the packaging does leave a little something to be desired — product can build up around the threads of the tube, which, although not exactly a problem (it doesn’t leak, at least!), can make the top of the thing look a little messy. But, I mean, for $8…I’m willing to forgive a lot.

Promising review: “Great for oily skin! I have completely skipped foundation for the last few weeks because this concealer has such amazing coverage (without being too cakey)! I do not have any issues with it creasing and it always lasts all day, even if i have not set my makeup. I have very oily, sensitive skin and this concealer really works well for me. I just recently had to buy a new color to fit my winter skin, and it matches perfectly. 10/10 product especially for the price! My one and only ‘issue’ is that I find I have to blend it very soon after applying, because it dries quickly once on my skin.” —Cecily

Price: $8 (available in 25 shades)