In Star Wars: The Force Awakens, director J.J. Abrams and co-writer Lawrence Kasdan originally planned for Captain Phasma to be a man. However, after struggling to cast the role, they decided to make Phasma a woman, and “it was instantaneous: Everyone just said, ‘Yes. That’s great.'” Gwendoline Christie booked it.
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Source: https://www.buzzfeed.com/kristenharris1/actors-didnt-fit-character-description