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To understand the significance of this culinary distinction, we have to go back to the founding of a rubber tire company. In the late 1800s, Andre and Edouard Michelin established themselves as a premiere tire-making brand that gained global recognition.
In order to get more people in cars and on the roads, the brothers developed the Michelin Guide, a book of tips, maps, and places of interest for travelers to commute to in their brand new horseless carriages.
Source: https://www.distractify.com/p/why-did-gordon-ramsay-lose-michelin-stars
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