Wearing a piece of branded merchandise is like flying a flag for…

Wearing a piece of branded merchandise is like flying a flag for your favourite entertainer.

In fact, merch transforms fans into accidental influencers, spreading brand recognition wherever they wear your shirt.

But fandom varies around the world – so what is the #1 most wanted merchandise in every country?

To find out, Merchant Machine analysed consumer search data to reveal the most popular merch in every country: https://merchantmachine.co.uk/merch-map/