KREW shares the lessons they’ve learned about launching merch—and discuss partnership with Warren James

Last month, gaming and comedy creators KREW announced their expanded partnership with influencer merchandising firm Warren James for a new collection of streetwear clothing, accessories, and plush toys. This follows the 2020 development of KREW District, a lifestyle brand which touts unique apparel for KREW fans.  KREW is a family of five siblings—Kat La (ItsFunneh), …

Lil Nas X Is Teaming Up With M&M’s For A Sweet Partnership That Promises Treats For Fans

Getty Image Lil Nas X has had a few unique collaborations in his career, especially those that take place outside of music. He partnered with MSCHF for their “Satan Shoes” collaboration, which was a customized Nike Air Max 97, and that resulted in a lawsuit from Nike which the two sides later settled. He teamed …

FIFA Will Launch Its Own Series Of Games After Its Partnership Ends With EA Sports

Getty Image On Tuesday, EA Sports officially announced the end of its partnership with FIFA. Their partnership led to over two decades of games developed by EA featuring the FIFA name on the box but in July of 2023 EA will move forward with a new name, EA Sports FC. While other soccer games have …

The Weeknd Expanded His Partnership With UMG To Include Publishing, Merchandise And Audiovisual Releases

Getty Image Fresh off a massive headlining performance at Coachella, in which he was basically the only artist who could replace Kanye West after a last-minute cancelation, The Weeknd no longer has to prove his star power. The self-proclaimed Starboy (sorry, had to) is locked into a massive deal with Universal Music Group, who have …

‘It’s the blatant lack of accountability’: Anti-misogyny TikTok influencer accused of hypocrisy over Shein partnership

Followers are criticizing TikTok influencer Drew Afualo, who’s known for public takedowns of misogynists, over her partnership with Shein, a fast-fashion brand that has been accused of exploiting its workers. Afualo, who has 6.9 million TikTok followers, posted about her brand deal with Shein on March 16. In her video, she shows off a haul …

ASAP Rocky’s AWGE Unveils A New Partnership With Mercedes-Benz

Getty Image ASAP Rocky’s AWGE creative agency/label is shrouded in mystique by design. The “About” page of its website only has two “rules” listed: “#1 Never reveal what AWGE Means” and “#2 When in doubt always refer to rule #1.” Most of their rare product drops in the past have included trucker hats collaborations with …

John C. Reilly Weighs In On The Casting Fiasco That Ended Will Ferrell And Adam McKay’s Partnership

Getty Image While promoting Don’t Look Up back in November, Adam McKay revealed that his personal and business relationship with Will Ferrell essentially ended over a casting decision for Winning Time, McKay’s upcoming Lakers series for HBO. At the time, McKay admitted that he “f*cked up” when casting John C. Reilly as former Lakers owners …

Aaron Rodgers Lost A Partnership With A Healthcare Provider After He Went Onto Pat McAfee’s Radio Show And Gave A Bunch Of Weird COVID Takes

Getty Image Aaron Rodgers made headlines on Friday afternoon thanks to an appearance on Pat McAfee’s radio show in which he could not stop talking about why he was unvaccinated against COVID-19. The interview led to Rodgers — who is out for the Green Bay Packers this weekend after testing positive for the virus — …