De-influencing, or the practice of telling viewers what *not* to buy rather than what they should be buying, took over TikTok earlier this year. In… Read More »De-influencing to combat overconsumption is booming on TikTok
One of the biggest trends in social media this year is influencers who aren’t trying to sell you anything. These creators have branded themselves as… Read More »Five ways de-influencers can make money de-influencing
Analysis “What do you think about the impact of these clothes on the environment?” a woman says, reading a comment she received in a TikTok… Read More »Could de-influencing lead to the demise of fast fashion’s grip on TikTok?