Suggested content is taking over social media timelines

Analysis Suggested content has ruined the timeline. My feeds on various social media apps previously showed me content I wanted to see (like posts from people I follow), but now multiple companies are essentially copying TikTok’s For You Page (FYP)—which shows you videos based on what other videos you engaged with or watched—with mixed success. … Read more

‘Paralyzing content my guy’: Lip-syncing on TikTok is getting weirder

“He can’t keep getting away with it.” “Your videos make me feel unsafe.” “How do you respond to the allegations?” These are just a few of the comments on the TikTok account Mr. Clutch (@mrclutchwill). What has this person done to elicit such a visceral response? Just lip-syncing, actually. Lip-syncing defined TikTok early on: It … Read more

Understanding how the TikTok algorithm works to boost your content

This story was originally published on Passionfruit. One of the most impressive features TikTok has to offer is its curation of content tailored to each individual user’s preferences. Understanding the TikTok algorithm, and how it works to match videos to viewers’ For You feeds, is the first step to figuring out how to harness this process … Read more

Viral Video Explains Why You Should Be Worried About Making Content About Your Work

We live in the information age and A TON of folks out there have taken it upon themselves to document every single thing in their lives on social media. That means we get intimate looks into peoples’ families, their hobbies, and their workplaces. People are free to do whatever they want, of course, but it’s … Read more

No, Disney+ didn’t lose 4 million subscribers due to ‘woke content’ or fandom backlash

Disney+ is on surprisingly shaky ground right now, with subscriber numbers dropping for the second quarter in a row, layoffs expected, and several Disney projects in flux as their writers strike for fair pay. But while “Disney+ loses 4 million subscribers” sounds ominous for such a major brand, a lot of people are misunderstanding what … Read more

‘This is so predatory’: Mom says clothing brand used 16-year-old daughter’s content for Instagram ad, without their consent

Some businesses see social media posts as a treasure trove of free marketing content that they can use to advertise their products and services. Plenty of Influencers have called out companies for using their likenesses on videos or posts without permission or payment of any kind. Real estate consultant and TikToker Michelle Fairburn (@michellefairburn) recently … Read more

We’re up, we’re down: How promotion and relegation impacts fan-created content and fan identity

Fan-based content creation is nothing new. From the printed fanzines of the ’80s and ’90s to the early internet forums which allowed supporters to debate matches, players and other club news, sharing opinions on football in the public domain is a constant spanning decades. Social media added to this by giving every fan their own … Read more

From content to coffee and comics: YouTuber Jacksepticeye on turning passions into businesses

This article was initially published on Passionfruit. Sean McLoughlin (@jacksepticeye) has two decades of experience in the internet spotlight. His 29.4 million YouTube subscribers see him as a pioneer of video game content on the platform who has published multiple videos a week since 2007. But his videos are just a small part of his … Read more

Trans activist Erin Reed supports activism through content creation

In September 2022, Erin Reed (@erininthemorn) was profoundly moved while listening to teacher Dawn Riggs passionately testify in front of the Ohio Board of Education against a policy that would require teachers to out their transgender students. Watching Riggs so fervently defend the rights of her students, it occurred to Reed that these testimonies often … Read more