“In 1981, the Osborne Computer Corporation had one of the first home computers on the market. At the launch, the CEO said the next version will be so much better, so everyone decided, ‘Why buy this version if the next version will be better? We’ll wait for V2.’ So V1 sold terribly, the company folded, and there was no V2.”

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Source: https://www.buzzfeed.com/kristenharris1/worst-corporate-pr-blunders