CIA Redesign | Know Your Meme

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About

CIA Redesign refers to a new logo introduced by the Central Intelligence Agency in January of 2021 as part of its effort to diversify its talent pool and attract younger candidates. The new logo features the name “CIA” over a black backdrop and jagged white lines, reminiscent of the Unknown Pleasures album cover. Twitter users joked about the new logo by saying it resembled an album cover.

Origin

On January 4th, 2021, the CIA debuted a new recruitment website to signal they were trying to shed their image as an “old boys club” and attract a more diverse, younger talent pool. Part of this effort was the debut of a new, edgy and modern logo (shown below).


CENTRAL INTELLIGENCE AGENCY | CIA CENTRAL INTELLIGE ELLIGENCE AGENGY CENTRAL LLIGENCE AGENCY Font Black-and-white Monochrome Symbol Circle Monochrome photography

Spread

After the redesigned logo spread on social media, people quickly made jokes about how the logo looked like an album cover. For example, user @SarahQuirm joked, “CIA rebranding as a modular synthesizer festival in Berlin,” gaining over 1,400 retweets and 16,000 likes (shown below, left). User @liz_franczak joked, “CIA new EP out 02.01.21,” gaining over 130 retweets and 4,100 likes (shown below, right).


000 SARAH SQUIRM @SarahSquirm CIA rebranding as a modular synthesizer festival in Berlin CENTRAL INTELLIGENCE AGENCY CIA AGENCY CENTRAL AGENCY CENTRAL INTELLIGENCE AGE Text Colorfulness Font Black-and-white Circle Parallel Liz Franczak @liz_franczak 00 CIA new EP out 02.01.21 INTELLIGENCE AGENCY CENTRAL CIA ELLIGENCE AGENCY CENTRAL I 1:20 PM · Jan 4, 2021 · Twitter Web App CENTRAL INTELLIENE AGENCY Text Font Colorfulness Black-and-white Circle
Others made parody versions of the CIA logo. For example, user @girlrifle posted an edit that superimposed the logo over the cover of Animal Collective’s Merriweather Post Pavilion, gaining over 100 retweets and 2,000 likes (shown below, left). User @bjorlax_ posted a parody where the CIA name is over a generic company design, gaining over 6,600 retweets and 117,000 likes (shown below, right).

Pattern Colorfulness Circle Cia Carmine Produce Fruit Natural foods Graphics

Various Examples


Cia Font Electric blue Symbol Circle Graphics CENTRAL INTELL GENCE AGENCY ELLUGENCE AGENCY CENTRAL INTEL CENTRA $10 םודכל GENCE AFENG Diagram Circle GREATEST HITS TOUR 1950-2020 CI. INTELLIGENCE AGENCY + O H CENTRAL CIA INTEL CIA IA AGENGY CENTRAL CI IA ELUGENCE Sleeve Textile Collar Pattern Magenta Carmine Electric blue Space Violet Blazer ja Line Font Graphics @BradfordPearson · 22h CIA about to drop a new 7 dj dadrock @domigan · 22h cia bout to drop the phattest lineup for the biggest Detroit techno party 00 since 1997 INTELLIGENCE AGENCY CENTRAL | CIA CENTRAL I AGENCY Text Font Parallel

Search Interest

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External References

Source: https://knowyourmeme.com/memes/cia-redesign