Toys ‘R’ Us Is Reopening — Here’s Where You Can Find All The Stores

Speaking to CNBC, Richard Barry, president and CEO of Tru Kids, Toys “R” Us’s parent company, said, “Success for us is that customers leave the store with a toy in hand of course, but that they have a really great experience in the store. We’ve really concentrated on curating the best brands, the hottest toys, but also curating and executing it in a way that you can just hang out in the store and have some fun.”

Barry also focused on the fact that, while there are plenty of digital experiences in store, he believes that the biggest draw is that kids can just pick up an “analog” toy and just play with that in store.