We may still be in the dead of winter, but a springtime favorite is being reinvented on store shelves. Peeps, the marshmallow-y candy that many associate with the Easter season, have been invading breakfast territory. It began when coffee creamer favorite International Delight announced a limited edition Peeps coffee creamer. Now, Kellogg’s is getting in on the fun with Peeps cereal.
Candy-flavored cereals have been enjoying a comeback in the current climate of a society that loves nostalgia. Sugary, sticky cereals that turned your milk different colors were the staples of many of a childhood. Reviewers describe Peeps cereal as marshmallow flavored with marshmallow bits. The cereal itself is in the festive yellow, pink, and blue colors that Peeps come in. The sweet cereal is delicious on all accounts — it actually tastes like vanilla! We have a feeling fewer people will be giving up sugar for Lent with this box on shelves all spring.