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In mid-July 2020, following @itsjacksonbbz’s meme, the tweet by The Wealth Dad gained brief popularity as a snowclone format on Twitter. For example, on June 21st, Twitter user @sadizid posted a version that received over 400 retweets and 1,100 likes in one year (shown below, left). On the same day, Twitter user @0x49fa98 posted an H.P. Lovecraft meme that received over 120 retweets and 820 likes in the same period (shown below, center). On June 23rd, Twitter user @callmeshitto reposted a cropped image macro from Instagram account incomefact, writing, “transitioning to an account that posts these things.” The post (shown below, right) gained over 1,100 retweets and 18,600 likes n one year.
The format did not further popularity until on November 12th, 2020, an unknown page posted the first known meme which used an image macro posted by Instagram account financefact as a template. On that day, iFunny users Ephemeral and denverh reposted the meme (shown below, left), with the image achieving viral spread in mid-December 2020 with more reposts. On November 16th, 2020, Tumblr user left-reminders posted another meme that used the macro as source material, with the post accumulating over 3,500 likes and reblogs in five months (shown below, center).
On February 16th, 2021, Redditor misterpoopybutthole5 posted the first meme that used the image macro by billionaire_world as a template, with the post gaining over 10,600 upvotes in three months (shown below, right). The post received viral spread and was followed by more edits.
The format again regained popularity in mid-April 2021, particularly on Instagram.
Source: https://knowyourmeme.com/memes/if-youre-20-30-and-your-main-circle-isnt-discussing