If you’ve ever found yourself running into Target to buy a carton of eggs only to leave with a basket full of candles, slippers, snacks, and other junk you don’t need, you’ve been a victim of the “Target effect.” Consumers have even turned it into a hashtag, sharing pictures of their packed carts to prove how tantalizing the effect is. But what is it about retail stores that make us want to buy more stuff than we need? Although you might just think you have poor impulse control, the reality is that brands are intentionally manipulating you into buying more. Below, a few ways they psychologically control you.
They use color psychology to persuade you to spend.
They purposefully make the layout confusing.
They intentionally make those displays messy.
They surround you with enticing scents.
They play just the right music.
They place more expensive items at eye level.
Sales people at high-end stores intentionally act snooty.
They create the illusion you’re getting a good deal.
They tell you it’s “free.”
They price everything one cent short of a whole number .
They create “limited offers” that aren’t all that limited.
They strategically place cheap items by the registers.