2020 Gmail Logo Redesign | Know Your Meme

About

2020 Gmail Logo Redesign refers to jokes mocking a new Gmail logo rolled out in October of 2020. The new logo was met with heavy criticism across social media platforms, with users complaining that the logo blends in with the rest of the new Google Workspace logos too much.

Origin

On October 6th, 2020, Google announced that it would replace the Gmail logo as part of a revamp to the Google G Suite of software, which also includes changing the name of the suite to Google Workspace. The new logo was shown off in a video uploaded the same day to the Google Workspace YouTube channel, gaining over 234,000 views in 3 weeks (shown below).

Viewers were immediately critical of the redesign in the comments section, complaining that the logo was too easy to confuse with all the others (example shown below, left and right). This became one of the leading complaints among users.


John Abraham 3 weeks ago I'm sorry, Google, but changing all of your app's icons to use all of the same colors makes it harder to quickly identify them on my home screen. It's easier to find colors quickly than it is to find shapes. It 557 REPLY View 18 replies Jeroen 3 weeks ago Let's all take a moment and honor those poor Support people that will have to guide users on which buttons to press. iL 336 REPLY View 7 replies gemsling 3 weeks ago Google sees uniformity. I see confusion. When all icons look almost the same, it's harder to instantly recognise an app by appearance. Text Font Line infinitelyExplosive 3 weeks ago What is it with Google's constant need to make things worse? 60 REPLY View 7 replies Stewart Falconer 3 weeks ago This is a nightmare for end users. You had recognisable branding for gmail, docs, calendar and meet based purely on the single colour and shape... why destroy that by making messy, easily confusable icons that confuse the branding and recognisability of each service? It 51 REPLY Vishnu Priyatham 3 weeks ago Thumbs down for this Logo. Instead of Improving the Apps. Google Highly Concentrated on Logos. Well Done, Google! It 29 REPLY Text Font Line

Spread

As the logo was rolled out onto devices it was met with further criticism, including photoshops and memes as well as traditional text posts pointing out the issues with the logo. On October 17th, 2020, Twitter user Xploshi posted an image comparing the old G Suite logos to the new Workspace logos, captioned, “These updated google app logos are terrible.” (Shown below, left). The post gained over 123,000 likes and 11,000 retweets in 12 days. On October 25th, Twitter user killedbygoogle uploaded a What The Hell Is This meme criticizing the redesign, gaining over 1,000 likes in 4 days (shown below, right).


Xploshi @Xploshi 000 These updated google app logos are terrible M 31 M 31 Text Product Font Line What the hell is this? Cartoon Illustration

On October 29th, yahoo! news published an article detailing the criticism toward the new logo.

Various Examples


Radek Błędowski 000 @RKBDI If you like new Gmail logo you will love these :) Text Product Buttigieg Dredd @DicconHyatt · Oct 27 My review of the new gmail logo 000 Gmail STINKS! Face Facial expression Text Skin Forehead Head Chin Nose Font Cheek Photo caption Garcanjo What Google see: 31 What I see: Text Product Logo Font Line Computer icon Michael Galley @michael_galley · Oct 28 an accurate representation of my feelings towards the new gmail logo 000 I don't hate it. O just don't like it at all, and it's terrible. Michael Scott The Office Text Photo caption Lucy @honeyspoon_ 000 RIP to the gmail logo that they ripped off of Sock it 2 Ме Team Cartoon

Search Interest

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External References

Source: https://knowyourmeme.com/memes/2020-gmail-logo-redesign