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In addition to dermatologist Dr. Loretta herself, this small, family-owned biz has a team that also includes her two daughters, and is dedicated to formulating cruelty-free, vegan products to help reverse the effects of pollution, light, climate, and irritants on our skin. 

FYI, I’ve been using this on my perpetually dry skin for the past few months, and I absolutely notice enhanced brightness, a more even complexion, and softer feeling skin. I appreciate that it’s small enough to travel with (one fluid ounce!), but that you don’t need to apply a ton for it to do its job. I’m actually pretty surprised this little bottle has lasted me as long as it has, considering I put it on every morning! Oh, and if you were blessed with blotchy redness like I was, this serum contains vitamins E and F to help calm things down. It’s on the pricier side, but considering how good it makes my skin look and feel, I consider it a worthy investment. 

Promising review: “I was traveling for three weeks, and due to limited luggage space, could only take one serum. This serum saves my skin. I use it a.m. and p.m. LOVE it.” —Troy H.

Get it from Dr. Loretta or Nordstrom for $70. 


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