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Basically, Neil donates the rings to ABC in exchange for publicity, and ABC sets the rules around what the couples can do with the rings. After two years, the couple can choose to sell the ring instead of giving it back. If they do this, however, ABC has the right to be the first buyer. But who would want an unlucky ring anyway, even if it is hundreds of thousands of dollars?
Source: https://www.distractify.com/p/who-pays-for-the-ring-on-the-bachelorette
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