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Green Wednesday was reportedly coined by Eaze, a cannabis delivery service based in California (per AdWeek). In 2016, the company advertised a Green Wednesday campaign, which offered a vast variety of day-before-Thanksgiving deals. In turn, they saw a spike in sales.
Before long, other weed companies followed suit and cashed in on the trendy tradition. Thus, Green Wednesday was born!
Source: https://www.distractify.com/p/what-is-green-wednesday
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