Sofia Bella Talks TikTok, Small Business Saturday Tips (EXCLUSIVE)

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However, small businesses should take the time to learn the app and see what is appealing to TikTok users before creating content.

“I have seen a lot of brands also use their template marketing plans for other platforms to integrate on TikTok. I think that the key to unlocking a successful TikTok marketing strategy is to understand what does and doesn’t work on the app itself,” Sofia explained.

“Through American Express and TikTok’s #ShopSmall Accelerator, small businesses will receive tools to reach new audiences by simply watching video tutorials that share best practices on leveraging the platform more authentically. One tip is that the most simple content can stand out the most. I find that lo-fi videos actually work better than using professional equipment and videos that feel homemade establish trust.”

Source: https://www.distractify.com/p/small-business-saturday-tiktok-american-express

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