“How about we put this marketing money towards something else?”
Abbott Elementary is giving back to real life teachers.
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The show’s creator and star, Quinta Brunson, just revealed that instead of spending the show’s marketing budget on advertisements, she wanted to do something to help the teaching community.
Quinta explained that when it was clear the show was “doing well” and had good ratings, she asked network executives if they could reallocate some of the budget to buy school supplies for teachers.
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“One of the decisions we made as a group with the studio and the network was instead of marketing the show…How about we put this marketing money towards something else?” Quinta said on NPR’s Fresh Air.
She continued, “We chose to put the marketing money toward supplies for teachers. It’s about being able to make those kinds of decisions that really excite me, things that can really materially help people.”
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And the cause really hits close to home for Quinta, as her mother worked as a teacher for many years.
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“Despite it getting harder, despite teachers not having all the support they need, despite kids growing even more unruly than they’ve been in recent time…she still loved the job,” she said.
Quinta continued, “The beauty is someone being so resilient for a job that is so underpaid and so underappreciated because it makes them feel fulfilled.”
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Listen to all that Quinta had to say here.
Source: https://www.buzzfeed.com/alexgurley/quinta-brunson-abbott-elementary-donations