The Chicago-based brand was initially launched in 2014 and created in response to US nudity laws, with most states and cities — New York City being a notable exception — not allowing women to be topless. Four years later, Rice, a former journalist, acquired the business after becoming “enamored” with its social impact. She’s been at its helm ever since.
The TaTa top has made over $46,000 in charitable donations, and that’s why Rice felt compelled to speak up about her business.
“I do think it’s worth it to kind of kick and scream a little bit to defend your business and everything that you stand for,” she said. “I really want people to know that when they buy from the TaTa Top, they are supporting a queer-owned business that is using humor to promote body positivity, gender equality, calling out sexism and double standards in the United States in particular when it comes to like nudity laws, which was the impetus for the beginning of this company.”
Source: https://www.buzzfeed.com/adeonibada/kylie-jenners-nipple-bikini-similar-to-tata-tops