Is Axel Webber Part of a Hype House “Plant” Scheme? What We Know

An industry plant is someone who appears to come out of nowhere and gain organic fame but is actually part of a professional, coordinated effort from industry professionals, production companies, music labels, etc. to make that person famous.

For a while, there was a rumor that Chance the Rapper, who put out several well-polished and stellar mixtapes for free on streaming services, was an industry plant.