Lots of companies use Applicant Tracking Systems (ATS) to help sort through résumés before a recruiter or hiring manager takes a look. When it comes to getting human eyeballs on your résumé, using the right keywords is everything. Kirkpatrick says, “If you don’t add relevant keywords in your résumé, your application won’t even get to a human. We have a great guide on beating the ATS here. If you don’t want to read it, just know that you have to find keywords in the job listings and sprinkle them in your résumé.”
For example, if a job posting says, “Previous experience with outside sales required,” and your résumé just says, “Sales,” you might not get past the ATS. But using the same language you see in the job posting should help you beat the ATS for that employer. Bottom line: You’re gonna want to tweak the keywords in your résumé just a bit for each new job you apply for.
Source: https://www.buzzfeed.com/meganeliscomb/how-to-get-a-remote-job-2022