Louisville rapper EST gets borderline blasphemous in the new video for “Make It Even” from his recently released mixtape Bigger Than Life Or Death, out now on Interscope Records. Actually, I guess it’s probably more sacrilegious, with its irreverent use of Christian iconography including crucifixes, altars, and confessionals as he threatens bloody revenge on his enemies.
The wicked concept constitutes something of a departure for the Collective Music Group rapper, whose videos are usually meditations on the spoils of rap and other, less legal activities. Generally, he’s surrounded by women, as he is in the “Price Tag” video, or money, like in the videos for “Riata Dada,” “5500 Degrees,” and “In Town.” Even when he’s making a guest appearance, as he does on G-Eazy’s “At Will” and 42 Dugg’s “Rose Gold,” it seems like his singular focus is money — which is why the imagery in “Make It Even” is even more jarring, whatever your spiritual affiliation.
Whatever visual cues he uses, it’s clear he’s having a stellar year, from featuring on fellow Louisville citizen Jack Harlow’s album to meeting with Jay-Z. EST Gee’s profile is rising, bit by bit, thanks to his consistency where it counts: His gritty, unapologetic lyrics.
Watch EST Gee’s “Make It Even” video above.
Bigger Than Life Or Death is out now via Collective Music Group and Interscope Records. You can stream it here.