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The 6 time Emmy winner has made it his mission to spread the word about the little discussed illness. In October, he partnered with the World Pancreatic Cancer Coalition to issue a PSA. During the video, in which he dons a purple tie, Alex said, “In order to help patients survive this disease, more attention and awareness are needed.”
It seems that James, Brad, and Ken took that message to heart and wore their ribbons to help Alex spread that attention and awareness. It’s their way of saying what all the Jeopardy! contestants, and people around the world have been saying: “We love you, Alex.”
Source : https://www.distractify.com/p/purple-ribbons-jeopardy
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