Cam has gotten plenty of pushback for his use of the cryptic font on social media. Some fans have called his font choice childish or just straight-up wacky. While we agree that it certainly looks a bit out of place while scrolling through a typical Instagram feed, we also think that it could actually be a good thing! Cam seems to think so, too.
In a 2017 interview, Cam Newton spoke briefly about why he uses the cryptic font on his social media posts. “One thing it makes you do is it makes you focus on what I’m saying,” he said. He spoke again briefly about his characteristic font choice in 2019, saying, “For me, it’s being able to express yourself and being uniquely you. For me, we all are different, and we all possess things that make us different than the next person, from spelling, typing, or even speaking.” Fair enough!
Cam’s former Pro Bowl teammate and buddy Greg Olsen spoke about Cam’s font choice on an episode of the Pardon My Take sports podcast. “Sometimes you don’t take the time to read the captions, especially if it’s long,” he said about typical Instagram posts. “There’s something about those characters [that Cam uses] that you’re actually so curious and caught off-guard, that you take the time to really decipher it, and in a weird way, you’re actually reading it more in-depth.”
There’s no denying that it takes slightly longer to decipher Cam’s posts. These days, when countless brands are vying for our attention on social media and elsewhere, any kind of trick that gets people’s eyes to linger slightly longer than usual is actually pretty priceless — should we start publishing our articles using that font? (Don’t worry, we won’t.)