has consistently been the for Amazon in the past. But it turns out a good chunk of you may not be planning to participate in the madness this year, according to a survey Mashable conducted among a sampling of 2,000 U.S. adults.
Of the respondents, 35 percent said they weren’t planning to buy something during Amazon Prime Day this year and 38 percent said they weren’t sure. Honestly though, there have been plenty of days where I haven’t planned on shopping and then ended up dropping a couple hundred bucks on a whim.
You may think you’re better than us, survey people, but we all know the pull from an Amazon deal often has the ability to override your willpower.
Speaking of people who aren’t sure if they’ll buy something, of those respondents, 34 percent said they don’t use a Prime account. In both 2017 and 2018, Amazon saw record-breaking numbers of new , so we’re guessing by July 15 some of you will no longer be able to say you don’t use a Prime account. (If you do plan to shop, consider this your pro tip: You’ll need a Prime membership — even if it’s just a free trial — to access the best Prime Day deals.)
What are people buying on Prime Day?
Of survey respondents who said they had purchased something during Amazon Prime Day before, some of the most common categories included Amazon devices, televisions, kitchenware, shoes, and computers — all categories that we expect will have big sales again this year.
We all know the pull from an Amazon deal often has the ability to override your willpower.
Some of the best deals people mentioned finding on past Prime Days include a $1 portable charger, a video game for a “ridiculously awesome price,” a printer for someone’s classroom, $100 off an iPhone, and a glitch that allowed someone to score an Instant Pot for just $40.
A lot of people, though, said they couldn’t remember the best deal they scored. We’re guessing some of Prime Day spending is rather impulsive or mundane — no need to commemorate a deal you got on that phone case, after all.
This year for Prime Day, most of the survey takers said they will be shopping for themselves (76 percent) and are planning to buy electronics (45 percent). Interestingly, people who aren’t sure they want to commit to making a purchase are more excited about home and kitchen deals rather than electronics.
How much are people planning to spend?
According to our survey, the majority of people are planning on spending $150 or less on Prime Day, which is kind of surprising when you consider that tech and electronics are the hottest categories. A large portion of people (28 percent) who are planning to buy something are only looking to spend between $51 and $100. The next most popular spending bracket (23 percent of respondents) was $50 or below. Considering price drops, you’ll likely be able to score some good stuff within that price range, but make sure you’re actually getting a and not getting played.
You can go into a big sale like Prime Day or Black Friday with a plan, but sometimes when you get into the thick of things, those plans go out the window and you end up buying way more than you needed to. And while many survey respondents said they won’t be shopping at work (52 percent of people said they wouldn’t be), online shopping has a funny way of sneaking up on you.
We wish you the best of luck in maintaining your self control, but come talk to us when that air fryer price hovers around $30 and let’s see how you do.
While we patiently (or impatiently) wait for Prime Day to begin, take a look at the last year and follow along with all our Prime Day coverage right here.