Ronda Kaysen, a New York Times contributor stated in an interview with NPR that HGTV executives ran the numbers and apparently all of their research shows that male viewers are absolutely in love with open floor plans: “I spoke with HGTV executives. And the reason that they are so big on open concept is because it gets the male viewers. Like, guys like to watch sledgehammers and, like, taking out walls.”
“It’s for TV. It’s not for, like, what’s the best interests of the house, necessarily,” Ronda added.
Yes, it has less to do with architectural tastes and more to do with “big man, big hammer, swing it,” according to Ronda’s interactions with HGTV executives: “Dudes will only watch HGTV if there’s sledgehammers. This is how you get your boyfriend to sit with you on the couch and watch it if you get to watch Jonathan Scott, like, knock down a wall.”