The Goal Of The Left refers to an exploitable image mocking a conservative conspiracy theory which suggests that wearing facemasks during the coronavirus pandemic is part of a master plan by the political left to get women in burkas. The original image shows a woman in a standard mask representing “2020” and then more face-covering by year until she is wearing a burka in 2023. Parodies take the template in a more humorous direction, leading to a silly image representing “2023.”
On June 19th, 2020, Twitter user @pappyG45 tweeted an image showing a woman in a standard mask representing “2020” and then more face-covering by year until she is wearing a burka in 2023, implying that facemasks during the coronavirus pandemic are a ploy to bring Islam into America (shown below).
On June 20th, the post was retweeted by @DeAnna4Congress, who captioned the image “The goal of the Left,” gaining over 2,500 retweets and 3,700 likes (shown below).
After DeAnna4Congress’ post, other users began making parodies of the graphic. User @blvckgovt posted a parody where the last image is taken from a Death Grips album cover, gaining over 7,300 retweets and 51,000 likes (shown below, left). User @ZaidJilani posted in which the woman turns into a cat, gaining over 100 likes (shown below, right).