About
The Put Your Dog On A Diet Challenge is a TikTok trend in which a user films themselves giving their dog a very small portion of food to see how they react. Videos are collected under the hashtag #putyourdogonadietchallenge.
Origin
On September 25th, 2020, TikToker pao_family uploaded a video of herself scooping her dog Pao two kibbles from a container and pouring them into his bowl (shown below). The dog looks at the bowl with disappointment, then up at his owner, expecting more food. The video garnered over 22.8 million views and 4.3 million likes in 19 days.
Spread
The challenge quickly caught on, with many TikTok users attempting it over the next few weeks. On September 29th, TikToker torihinojosa1 uploaded a version of the challenge that ends with her dog flipping its bowl, garnering over 3.8 million views in 15 days (shown below, left). On October 7th, itsasmallterworld uploaded a version of the challenge, garnering over 14.9 million views and 1.4 million likes in 1 week (shown below, right).
On October 9th, TikToker lilmfcurb uploaded a video performing the challenge, garnering over 44.9 million views and 6.8 million likes in 5 days (shown below). As of October 14th, this is the most popular example of the challenge.
Various Examples
Search Interest
Know Your Meme Store
External References
Source: https://knowyourmeme.com/memes/put-your-dog-on-a-diet-challenge